Minecraft Named Children's Licence of the Year at Australian Toy Association Awards

Minecraft has taken out Children's Licence of the Year at the prestigious Australian Toy Association (ATA) Awards— and Merchantwise is proud to have played a central role in bringing that winning programme to life in Australia. The ATA Awards recognise outstanding achievement across the toy and licensing sector, honouring the brands, products, and businesses that have made the greatest impact on the Australian market over the past year.

As Minecraft's Australian licensing agency, Merchantwise was responsible for developing and executing the local licensing strategy — working across brand management, retail activation, and partner development to deliver a programme that clearly resonated with both retailers and consumers alike.
Merchantwise is Australia's leading licensing agency, representing some of the world's most beloved brands and properties. This recognition further demonstrates the team's ability to unlock the full potential of global brands in the Australian market.

Merchantwise congratulates the entire Minecraft team and its licensing partners on this well-deserved honour.

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