BSc x Chupa Chups Wins 'Best Food or Beverage Product for Corporate Brands’ Award
BSc x Chupa Chups haș won 'Best Food or Beverage Product for Corporate Brands’ at this year’s Licensing International Excellence Awards in Las Vegas recently.
The Excellence Awards are designed to recognise outstanding achievements and innovation in the global brand licensing industry. They spotlight the power of brands to connect with consumers and further a company’s goals, celebrate how licensees develop and bring those products to market, and applaud how retailers highlight licenses on their shelves.
The winners were selected from 209 finalists in 32 categories. More than 800 submissions were received, narrowed down by an expert global judging panel of 200 judges from 20 countries.
Asembl paired the two brands together in 2024. The range saw Asembl work with the local BSc innovation team as well as the local and global Chupa Chups teams to perfectly capture that iconic flavour experience.
Asembl Managing Director Justin Watson said, “We are honoured to have won the 'Best Food or Beverage Product for Corporate Brands’ award for BSc’s partnership with Perfetti Van Melle’s Chupa Chups for protein water powders and soft protein bars in the 2025 Licensing International Excellence Awards. This recognition is testament to the truly collaborative nature of bringing these products to market and highlights the power these brands have connecting with consumers. We were up against some wonderful nominees who each inspire excellence and innovation in the industry. We knew this product launch would shake up the nutrition game - and it sure did, with over 100,000 units sold in the first week alone. Available at Woolworths, Chemist Warehouse and Coles, they are an absolute winning combination for suckers of protein”.
“It was a true collaboration between both brands and our licensing partner, Asembl, ensuring we met the high standards set by the global custodians of the Chupa Chups brand,” said Sheree Young, BSc’s CEO.
“We sold over 100,000 units in the first week alone. Now you can find the products in Woolworths, Chemist Warehouse, and as of this week, Coles,” said Greg Young, BSc’s Founder.
BSc x Chupa Chups Protein Water Powders: Recover, rehydrate and enjoy a flavour-revolution! Available in iconic Chupa Chups flavours like Watermelon, Orange, Cola, and Grape, each serving packs a whopping 20g of protein. This blend features Collagen, Whey, and BCAAs, plus added Vitamin C and essential sports minerals. Perfect for recovery after a workout or as a tasty protein boost anytime during the day.
BSc x Chupa Chups Soft Protein Bars: Candy-like-protein-bar? Meet the ultimate protein-packed treat! Available in three mouthwatering flavours—Strawberry Cream, Choco Vanilla, and Vanilla—these bars deliver 16g of protein, while being low sugar, gluten free and a good source of fibre. With a soft, chewy texture and layers of nougat-like base topped with deliciousness, this is the sweet experience you’ve been waiting for.
Photo caption L-R: Justin Watson, James Kean, Marta Ballesteros, Vanessa Grande, Anna Amat and Mar Gili